John Wolf (LaVine)   214-562-8287   John@wolfmediaworld.com
Making the Humdrum Hum!
Merge 93.3's Personality John Wolf celebrates St. Patrick's Day with Mark Cuban, one of his closest billionaire friends, and the owner of the Dallas Mavericks and Shark Tank Investor/Panelist; and the late comic genius Groucho Marx (l-r).
"Yes, I speak jive!" Leave it to Beaver's Barbara Billingsley proved, recreating her street-cred "Airplane" role, showing Tampa's WFLA-WFLZ Host, John Wolf. She was in town promoting Mothers' Day at Busch Gardens, when she ad-libbed the urban lingo.
Tampa's 98ROCK News & Public Affairs Director, John Wolf, met with TV star Henry Winkler at the Florida Film Fest. Wolf pitched the Fonz, a high school alum, on a reality show idea, "Not to offer quality TV - just to make lots of money," Wolf detailed.
News Anchor Gary Garrison (left) and Reporter John Wolf (right), greet a couple of exuberant 790 / KABC contest winners.

The advent of electronic, fast-changing billboards triggered our concept of using them to influence drivers to make split second decisions to tune in to WBAP, such as to hear the latest weather, traffic, news headlines or talkshow guest IMMEDIATELY.  It would also provide add-on revenue opportunities to sell boards for the same commercials that are  running on-air.  I designed this Powerpoint demonstration, (above).

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While we were preparing a sales presentation while at Administaff/Insperity, I remembered Dale Carnegie saying to show rather than tell, so I came up with this slogan and visualization image piece which became a mainstay.  Click on the download, below, to see a larger version. 
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Harley Anonymous

We produced this spot, (listen above), to show that the new Harley Davidson clothes are good for everyone, bikers...and bikers at heart. 
For several copy samples of our Harley clothing campaign series scripts, featuring an ongoing humor driven pair of Vice Cops, click below. 
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Before ABInBev used TV in America to promote Stella Artois, I developed a radio endorsement campaign using National Talk Show Host and beer aficionado, Michael Medved,  to direct listeners to a "Bergmanesque" style TV campaign that was running in Europe, and viewable here on Youtube, thus obtaining TV, here, as a free add-on. 
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2 Paul Reiser McDonald Spots

Our team wrote and produced this McDonald's campaign, spoofing the then-popular, dry humor Paul Reiser ads for AT&T.

Click on the PDF link below to see more scripts.
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After finding myself mixing Coke Zero® with regular Coke® at a fast food, self-serve machine, I thought that there might be a great promotion to get people to like calorie-free sodas, by offering a five step, graduated plan. Customers who buy a case of soda, would get a coupon for a case of the next step down in sugar content.